见花开

Surprise between the mountains,

Planting flowers in the heart,

Between life and flowers,

Perceived joy and happiness,

Meet the flower of the soul together!

Seeing flowers - the presenter of oriental aesthetics

2019时尚深圳展| 微风拂,见花开,传承东方文化美学

Seeing Huakai is a high-end original oriental Zen style brand. The founder, Dong Haiyan, admired the Confucian idea of "going to be good at water" and, with gratitude, opened the life journey of costume culture. Committed to pursuing the inheritance of oriental cultural aesthetics, with pure and simple artistic design techniques, it creates a beautiful yearning for women to return to their original sources of life and pursue transcendentality and casualness.

2019时尚深圳展| 微风拂,见花开,传承东方文化美学

There are poems in the paintings, and there are "flowers" in the poems.

The ancients often praised the realm of poetry: "There are poems in the paintings, and there are paintings in the poems." The same wonderful realm of poetry and painting is also reflected in the costumes. With a deep fascination with Chinese culture, painting and color, Ms. Dong Haiyan made the natural cotton, linen, silk and wool materials into Chinese style costumes with stories and souls, which made women feel the beauty and relaxation of the mountains. Show an unprecedented ethereal mood.

2019时尚深圳展| 微风拂,见花开,传承东方文化美学

The design philosophy of senior designer Shao Min is: the expression of oriental charm in fashion design should be like salt in water, only its taste is not seen. I can't help but think of Wang Wei's "Birds of the Birds": "The people are scented with osmanthus flowers, and the night is quiet and the mountains are empty. The moon is a stunned mountain bird, and the time is in the spring." When it is, there are "flowers" in the poems . Zen .

2019时尚深圳展| 微风拂,见花开,传承东方文化美学

Scenario oriental aesthetics

After all, clothing is a practical art, seeing flowers on this point is also considered very comprehensive, according to different scenarios, launched three product lines.

Oriental Zen Series

The series mainly uses Chinese elements, small stand-up collars, buckles, freehand hand-painted flowers and some oriental elements. It is worth mentioning that the category of the new silk yarn has been added. Xiangyun yarn has a long history, unique workmanship and a small amount. It is called soft gold in Fabrics. 2019时尚深圳展| 微风拂,见花开,传承东方文化美学 Romantic holiday series

Silk is the main fabric, combined with the theme, using a lot of floral patterns to embellish, adding lace, tassels and other elements to enhance the sense of vacation. At the same time, the soft and comfortable comfort of silk fabric is the first choice for spring and summer.

2019时尚深圳展| 微风拂,见花开,传承东方文化美学

Leisure commute series

Mainly based on the bottom. The top is paired with trousers, and the sling, blazer and trousers are designed to fit. The style is generous and harmonious, in line with the fast-paced life of urban young people. Silk fabrics and 100% ramie fabrics enhance the sense of well-being.

2019时尚深圳展| 微风拂,见花开,传承东方文化美学

Dialogue sees flowers

Q: Tell us about the latest series?

Y: We follow the traditional Chinese style of fashion, citing some elements of cheongsam, such as standing collars, combined with some master paintings, mainly inheriting Chinese traditional culture. 2019时尚深圳展| 微风拂,见花开,传承东方文化美学 Q: How many times did you participate in the Fashion Shenzhen Exhibition?

Y: The mentality is now relatively calm. The main idea is to promote the brand's artistic conception. While understanding other brands, we will convey the idea of ​​our brand, and we will pass on this dynamic and vital image to express our free and easy attitude. 2019时尚深圳展| 微风拂,见花开,传承东方文化美学

Q: What information do you hope to pass through this fashion Shenzhen exhibition?

Y: I hope that I can change the clothing industry in Shenzhen and make it younger. I also hope that it will attract the attention of some fashion department stores, especially the A-type department stores, and can further cooperate with them.

2019时尚深圳展| 微风拂,见花开,传承东方文化美学

Q: Have you ever thought about making some changes in the fast fashion era?

Y: Seeing the development of the flower is based on the spirit of artisans. But combined with the era of fast fashion and fast consumption, we have also improved the pace of loading and reducing inventory.

2019时尚深圳展| 微风拂,见花开,传承东方文化美学

Q: Social media has become an important media of the moment. What efforts have been made in this regard?

Y: We mainly focus on physical business, and we are also running the official Weibo WeChat. For emerging social media, look at it with a learning attitude. Like some of our store clerk, I will take some vibrato uploads.

Booth No.: 2B43

WeChat public number: see flowers open SUNSHINE

2019时尚深圳展| 微风拂,见花开,传承东方文化美学

2019 Fashion Shenzhen Exhibition

July 4th - July 6th, Shenzhen Convention and Exhibition Center

In response to the different needs of brand exhibitors to develop retail channels and order-based enterprises, the two core themes of “selected brands” and “industry value chains” were carefully divided, and the 12 major professional exhibition areas were distributed in the 9 major exhibition halls. By then, the exhibition area will exceed 110,000 square meters. It is expected that more than 1,800 brands, designers and industrial value chain exhibitors will be on display at the same time. The three-day exhibition will reach 140,000 professional visitors.

Garment

Shaoxing Harbour Textile&Garments Co., Ltd , https://www.sxharbour.com