Abstract: Many of the high-priced auction items were used as the cover of the auction catalogue, which is the so-called "face" auction. This will undoubtedly remind us that in the face of a market full of opportunities and hidden pitfalls, it is necessary to pay attention to some of the works specifically marked in the catalogue and beware of "drilling."

In last year's special event of the “Long March—Masters' journey” in China’s Jia Deqiu autumn, Li Keran’s “Long March” was sold for RMB 107.5 million, refreshing the RMB 108 million created by Zhang Daqian’s “Aiji Lake” by Jia Dechun. High prices, and create a new record of modern Chinese calligraphy and painting. It is worth noting that this work is not only the cover of this special event catalogue, but also the cover of the special quotations from China's Qi Dechun's “Autumn Zhai Zang Chinese Painting and Calligraphy” in 2000. This will undoubtedly remind us that in the investment of art, Some of the works highlighted in the catalogue need special attention.

"Face" Lot Achievement

If it is just a high-priced deal for Li Chin's "Long March", it is still difficult to explain the problem. In fact, from the point of view of the art auction market in 2010, many auctions with high prices were used as the cover of the auction catalogue. In the spring auction of Poly in Beijing in 2010, Hua Yan's “Snow Camel Remnant Snow Map” was sold for 2.464 million yuan. This painting was a cover for the cover of New York Sotheby's 1994 Autumn Auction. The dimly-lit sky of the haze is rendered with light ink, and the snowy place is left blank. The trees are dyed with pens containing a lot of water. The dynamics of the characters leaned forward and the old camel's rich human expressions make the theme more prominent, the scenes blend, and the artistic conception is subtle. The drawing method is simple, the color is matched, and the contrast between cooling and warmth is harmonious and uniform. The composition of the screen is narrow and long, with the visual effect of the sky high and the lonely inner world of the characters. This shows the artist's unique artistic conception and outstanding artistic ability.

Not only does this phenomenon occur in the painting and calligraphy auctions, but the "face" auction items in the porcelain crafts are also frequently successful. In Hong Kong Sotheby's Spring Auction 2010, a piece of the Qing Emperor Qianlong Emperor Qianlong Emperor Yu Baobao Bai Yuyuan shot a total of 95.86 million Hong Kong dollars. This auction was once the cover of a special auction auction of "The Imperial Beijing Imperial Palace - Palace Art of the Qing Dynasty" in Autumn 2007 by Sotheby's Hong Kong. At the auction of that year, this white jade cricket passed a nearly five-minute auction. Eventually, a Chinese buyer holding 2077 licensees won the game at HK$46,147,500, which was more than 3 times the estimated price.

In the autumn auction in Beijing this year, a pair of Qing Emperor Kangxi and Bronze fetish silk fierce boys shot a total of 12.32 million Hong Kong dollars. The boy is full of gold, the carcass is heavy, and the shape is lively and unique. This is a pair of boy's one-handed congratulations on the ground. His hand is like a childish, cute, cute, plus ears, ears, innocent and innocent. Looks like it is difficult to see more than a few eyes. The costume is decorated with auspicious clouds, sea water and typical dragon patterns in the Kangxi Dynasty. The enamel glazes are full of light blue, dark blue, pine green, yellowish, white, and other colors. They are the standard Kangxi dynasty silk enamel boutique, and are the Kangxi dynasty royals. The system is made by the workshop and is used by the emperor Kangxi to enjoy the royal treasures. What was even more rare was that as early as 1996, Sotheby’s Spring Cover for the UK was numbered 173, and on September 18, 2007, it became Soufia New York’s cover number 156 again.

The typesetting has many "hidden rules"

Small auction companies intentionally or unintentionally have a glance at "snacks", so "liggers" are particularly large, and more than 85% of auctions are controversial. Big auction companies cannot say that all the auctions are not controversial. Around the auction image, there will be descriptive text of the auction item. In addition to the general description of the auction item, the description description of the auction item will also reveal some “hidden rules” information, which has hinted the authenticity of the auction product, and even the typesetting has “hidden rules”. ". For example, the most striking positions on the front cover, back cover, seal two and cover three auctions are the main push of the auction company, mostly fine, the probability of counterfeit goods is relatively small, if there is false influence on the company's reputation will be great. In 2006, both domestic and overseas markets blew up "Xu Beihong's whirlwind", and its oil paintings repeatedly created astronomical prices. In June of Beijing Hanhai Spring Auction, Xu Beihong’s famous “Masterpiece of the Classical Period” oil painting “Yugong Yishan” was auctioned for 28 rounds and sold for RMB 33 million. The painting was used as a cover for the Sotheby’s auction in the 1980s and was purchased by Singaporean collectors.

There are also "traps" for "pies"

The “face” auction has also produced a few ups and downs for auction companies to place multiple items on the cover of the catalog. It is even more important to note that some auction houses even place some counterfeit products on the cover of auction catalogues to blind investors. The most typical example is the fake painting of the court, Wu Guanzhong's "pond" lot is also a catalogue cover lot. Finally, the buyer lost the battle. The cover of a photograph can not be used as a strong proof of a genuine product. On the contrary, it is easy to defraud it as a deceitful method for a paralyzed buyer.

When the Chinese art auction market was just starting out, the auction house was still very concerned about the "face" auction. I remember that in the auction market in Shanghai in 2000, there had been a thing that was not insignificant. The works of Zhang Daqian and the cover of Wu Hufan's works on the cover of the auction catalogue of a well-known auction house were all questioned as the techniques for which the technique was not very clever. After consulting the relevant experts, the auction house decided to slap the shoot for the cover work. As for the works on the back cover, since it was auctioned in Hong Kong in 1992, it decided to retain the auction before further proof.

According to common sense, the cover of the catalogue should be a very famous boutique, but under the lure of huge money, some companies simply regard it as a “fishing hook” method to obtain excess profits, and confuse those who have little knowledge of the painting and calligraphy collection. Learn novices who are not deep enough to kill a knife. Whether it is the cover of the “Ancient Painting and Calligraphy” or the “Modern and Contemporary Paintings and Calligraphy”, there are not many fake products. Like a piece of Qi Baishi's work launched by an auction house, it was precisely because of the cover that it took a high price of more than 2 million yuan. However, the auction product is an out-of-the-ordinary product. Therefore, buyers should maintain a high degree of vigilance on the cover of auction catalogues. Some ulterior motives even spend a lot of money to obtain a beautiful “cover” to achieve the goal of smooth shipment.