Fast fashion brand where passengers will experience the first time in Beijing to visit the scene

Fast fashion brand where passengers will experience the first time in Beijing to visit the scene

In an interview with the media, Aging said frankly that he did not attach too much importance to this offline experience meeting. The company initially wanted to bring a few clothes for display. In fact, there is also not too much emphasis on Ganjiakou Building. This is because the Vanke Products Sales Zone has been placed on the second floor of the shopping mall, which is one level lower than the supermarket.

On the day of the event, it wasn’t just those that surprised the aged. It is reported that due to the popularity of the Vanke products in the store, as well as listening to the embarrassment of Internet thinking, traditional shoppers, including Wangfujing Department Store, have thrown olive branches into the old age.

Han Jianguo, general manager of Ganjiakou Building, expressed his hope for the two to discuss cooperation in detail. "The entrance fee and deduction are not problems." Han Jianguo dismissed the brand's concern of entering the mall. The relevant person in charge of Wangfujing Department Store is also about the time of aging, hoping to promote a high level of talks between the two parties.

It is understood that in the wave of e-commerce suffered a disappointing guest, from August this year, where the customer founder and CEO of the aging with a shirt to concentrate on the road to build, it has been 3 months, but the product is still not expected Results. Although this year's aging and his team have been emphasizing the fabric and craftsmanship of the product. Although shirts and other products have devoted great energy, they have not achieved good sales performance and it is still difficult for Fanke to return to the mainstream e-commerce camp.

Perhaps, the old age did not think that this offline experience would bring him such a big turnaround. Aging said that "unintentional offline experience activities really brought him surprises. In the future, there will be more experience in offline shopping malls."

Chen Nian said, "From the current user word of mouth, where passengers have seen the changes brought about by high quality. Where the passengers have been on the right track. But the short-term temporary landing experience, the corresponding cost can be affordable, right when the marketing costs However, the cost of experiential stores under long-term open lines is too high. "But this offline experience will really be a good opportunity for the customer transformation.