First Lady of the United States Brings $2.7 Billion Dollar Benefit to Fashion Brands

The First Lady of the United States, Michelle Obama, brought 2.7 billion U.S. dollar stock market benefits to the fashion retail industry. Professor at the New York University Business School calculated the market value growth of 189 listed companies from November 2008 to December 2009, and they The increase was due to Mr. Obama's fashion appearing in public places through these listed companies.

Therefore, it is no exaggeration to say that Michelle's brand influence definitely surpasses any ordinary celebrity endorsement. The average market value of Michele's favorite 18 companies rose by 2.3%, far more than the 0.5% increase brought by stars.

During her visit to Europe, the share price of the selected clothing brand increased by 23%, far from 6.1% of the Standard & Poor's Index.

The j crew as Michelle's darling is one of the biggest beneficiaries. Michelle said in an interview with the tonight show that he loved the j crew and wore the j crew's gloves at the inauguration ceremony, which caused j crew's share price to soar in the following year.

Compared to the First Lady, President Obama’s influence on the retail industry is not ideal. Three days after Obama announced his inauguration, the parent company of the Chicago brand hart schaffner marx, who provided him with a suit, declared bankruptcy.

The media generally believes that three important factors have contributed to the Michelle effect.

First, it is an Internet high technology. Social networking sites provide consumers with information about Michelle's fashion information for the first time, view related pictures, and consumers can also make online purchases for the first time.

Second, it belongs to Michelle's special status. Consumers have special feelings about non-voker support because they believe that Michelle really loves them and the first lady is not wrong about fashion taste, so Michelle's influence on fashion Important. Frances folsom cleveland has made the strapless dress popular. Jacqueline Kennedy has influenced the aesthetic vision of a generation. Michel's influence far exceeds those of the first husband.

In the end, it was Michelle's original aesthetic vision. Consumers think Michelle is unique and innovative.

The combination of these three factors allowed First Lady Michelle to earn $14 million in return for the stock market every time he stepped out of the White House.