From the heartbeat, starting from the focus on the Adidas sports ZNE PULSE series heartbeat

- The ZNE PULSE series is inspired by the professional athletes' pre-game heartbeat and preparation status, and weaving a unique " heartbeat " pattern. The design concept is to let you concentrate on the whole spirit, thus improving the performance of the competition.

- The series includes the flagship hoodies by Gareth blessing ∙ Bell, Paul Pogba, ∙ James Harden and Simone Hale Pu and other athletes;

- August 10 Lynx Adidas flagship store worldwide sale 100 limited edition ZNEPulse heartbeat hoodies series, the whole series will be held August 31, global availability.

[August 9, 2017, London] Adidas, a famous global sports innovation brand, launched its latest ZNEPulse heartbeat series in adidasAthletics in London. The series is uniquely inspired by the athlete's pre-game heartbeat moment and will be unique. The heartbeat pattern is woven into it. The design concept is to let the athletes concentrate on the whole spirit and improve the performance of the competition.

Adidas sports ZNEPULSE series London new product launch site

Adidas sports ZNEPULSE series London exhibition site exhibition

Adidas Greater China Sports Performance Image Spokesperson Peng Yuxi and athletes from various countries captured and experienced the heartbeat of different sports at the new London press conference, and transmitted the athlete's heartbeat state and focus concept to the Chinese trend and sports hobby. By.

Adidas Greater China Sports Performance Image Spokesperson Peng Yuxi went to London to participate in the ZNEPULSE series world premiere

Adidas Greater China Sports Performance Image Spokesperson Peng Yuxi's World First Discovery in London ZNEPULSE Series

Adidas sports ZNEPULSE series London new product release moment

Adidas Greater China Sports Performance Image Spokesperson Peng Yuxi and Adidas Training General Manager Brunazzo Massimiliano

Adidas Greater China Sports Performance Image Spokesperson Peng Yuxi and ZNE Product Designer Michael Bui

This is another product innovation in 2013 after Adidas first launched ZNEWhite, a series of apparel inspired by professional athletes in its product history. From the beginning of product development, Adidas has worked closely with professional athletes in various fields to record and analyze their exciting and focused “heartbeat moments” from the locker room to the front.

The core of the ZNEPULSE heartbeat series is a "ZNEPulseKnitHoodie", woven with breathable MerinoWool fabric, a line of knits extending from the thumb hole of the cuff to the hat, and a unique heartbeat curve pattern With soft materials and exquisite tailoring, we strive to bring a comfortable wearing experience to every athlete who will be playing.

Adidas Greater China Sports Performance Image Spokesperson Peng Yuxi on-site research on ZNE production process

Adidas Greater China Sports Performance Image Spokesperson Peng Yuxi Feel ZNE Product Fabrics

The collection also features a variety of knit and jacquard hoodie styles for both pre-match and everyday wear. The production process is evident in many details such as tailoring, marking, and functional design. In addition, its knit-like style allows athletes to remain calm even when they are in a hot state, so they can focus better.

Adidas ZNEPulseKnit product map

Adidas ZNEPulseKnit product display

Adidas ZNEPulseKnit details presented

Adidas Senior Design Director Christina Schramm said: "The Adidas Sporting Style series is always dedicated to providing athletes with a comfortable wearing experience, allowing them to focus on performance without interference. Knitting technology has great potential for innovation. With this technology we can Designing more and more comfortable sportswear. The Pulse Heartbeat series has so many advantages through the combination of functional new yarns, the combination of open and dense woven structures, and the seamless construction of fabrics. The magical combination of elements such as weave, structure, fabric and pattern makes athletes not only look stylish but also perform better."

The series will be blessed by a number of leading athletes from different sports sectors, including football players Gareth Bale and Paul Pogba, basketball star James Harden and Jeremy Lin. , track and field athlete Tori Bowie, and swimmer Ning Zetao and volleyball player Hui Ruoqi.

Dolly Bowie, winner of the 100m and 200m track and field events, said, "My heartbeat began to accelerate on the eve of the game. At this time, I was thinking about the tactics on the court. When I was focused, I felt No distractions. When I walked to the arena, I knew that all the effort was for this moment."

The Adidas Sport ZNEPulse series will be pre-sold in the Tmall flagship store on August 10th with a limited edition of the ZNEPulseKnitHoodie, which will be launched globally on August 31st. Please visit /athletics for more information.

Editor in charge: Kebang