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Recently, BB.MIQI (Happy Mickey) children's shoes brand won the "2016 China Shoes Festival annual top ten children's shoes brand" award. It is understood that the festival by the Global Footwear Network jointly organized by China Leather Association and across the country Footwear Association, is the influential footwear Internet event. Footwear industry's annual top ten brand series awards, is in the country hundreds of well-known brands through big data analysis and expert assessment, comprehensive selection out of the annual industry model and influence of the representative shoe brand, Anta, Li Ning , Belle, Best View, Aokang and other famous enterprises have been selected for the series of awards, "Top Ten children's shoes brand" is the award-winning series of children's shoes category awards. The effect of intensive cultivation of the brand is very happy. Mickey is famous for its expert analysis. The happy Mickey was successfully selected as the "Top Ten Brand of Children's Shoes" in 2016 and is closely related to the brand's intensive cultivation for many years. In recent years, happy Mickey brand development is very rapid, these two years is full of intensive brand, multi-dimensional compaction of the brand internal forces, brand promotion, product research and development, market channels, terminal retail and other aspects of a comprehensive outbreak, with strong brand integration Strength, comparable to the children's shoes industry upstream. In fact, as early as 2012 happy Mickey and CCTV children's channel together to achieve brand leveraging. In addition, the happy Mickey also with the China Leather and Footwear Engineering Research Institute, the successful signing of the Children's Shoes Research Center, the development and production of children's shoes into the industry's rare technology research and development technology, the brand more advantages and technology gold content for the majority Chinese children bring healthy and high quality children's shoes products. In the past two years, Happy Mickey has also made remarkable achievements in brand intensive farming. In 2016, Happy Mickey continued to spend money on CCTV's children's channel and various major media outlets to promote the brand. The brand awareness and reputation have been continuously improved. The two projects "Rising of the Region" and "Retail Support" put into operation in 2016 also have impressive achievements. The full product category promoted by them has made breakthroughs in product transformation and upgraded the image of a new generation of brand terminals. In addition, the brand also integrates the market information collection system, retailer membership management system, automated sales information system, code recognition system, across the board to open up the product flow and customer flow. In 2016, Happy Mickey can be said that a comprehensive transformation of the overall strength of their own businesses and retail channels to enhance competitiveness, but also to strengthen its position in the children's shoes industry leader. Released a new strategic layout 2017 brand upgrade In the recent launch of the new conference, Happy Mickey brand announced the next three years will be "traditional manufacturing technology + 'Internet +' + current retail outlet, technology outlet" as the core strategic layout, In 2017, the brand "hardware and software" will be upgraded. What is meant by "hardware and software" upgrade? It is reported that the software, happy Mickey embarked on the integration of a new micro-mall system, new ERP software, store micro-marketing ideas, targeting 80,90 after the parents group, the development of emerging mobile consumer side, in addition to happy Mickey will strengthen the store's integrated system Operation norms, and comprehensively enhance the stores "soft" strength; hardware, the introduction of a new store image, new product structure and style. Happy Mickey's new store image with more flexible display capabilities, the new product structure style, in the category and product style control, more suitable for the current consumer needs of the fashion parents, to further enhance the product differentiation in the children's shoes market competitiveness. To multi-dimensional precision precipitation more solid brand strength to brand promotion as a pioneer of new strategic development, happy from Mickey brand promotion strategy, it is easy to see that the brand has always been the brand development and consumer groups, the actual and potential demand close Taken together, the real adaptation to the development trend of the times with the marketing and vitality of the self-evident, and happy Mickey as the leading brand of children's shoes industry, the future development trend worth the wait. (Source: China Fashion Network)