Huo Siyan’s self-employed tidal brand earns 100 yuan per star T-shirt

She was gentle and pleasant in the costume drama. She played a female version of Yin Tianqi in "I want to be famous". She is Huo Siyan.

Huo Siyan: Designing "Green Line" Clothing

In October last year, she announced the creation of her own "tdy family" (TDF) at the birthday party. This is unprecedented in mainland stars. However, she said: "After all, my main business is acting. I can't assign too much energy and time to the brand. I hope I won't lose my money. At present, there is not much ambition."

Business Tide brand, first based on Beijing Reradiation Shanghai

The model for operating the Tide brand is Edison Chen who has already exited the entertainment industry. He has his own design brand CLOT, and there is a similar brand Bice AB agent. Juice's brand is based on British and Japanese streetwear. It is mostly an independent designer's work and reflects the cultural background of Hip-hop and pop-rock.

Huo Siyan took the initiative to participate in the conference

In contrast, the teddy family is simply a lot of civilians. The design style of the product emphasizes leisure and fun. Huo Siyan himself does not participate in the design, but hired a professional design team, production outsourcing to the factory to do, send a dedicated person to the factory to check the quality. However, there are not many products in the entire TDF. Products that have been launched include T-shirts, jeans and hats.

TDF adds the concept of charity to production and sales. Brand image comes from Huo Siyan's own Teddy dog. Huo Siyan himself is more like a "publicity and promotion ambassador" in the brand.