On April 5, Shanghai La Chapelle Apparel Co., Ltd. (hereinafter referred to as “Rashbarâ€, stock code: 06116) announced that its wholly-owned subsidiary, Laxia Enterprise Management, will subscribe for approximately RMB 15 million. The 1.0875 million new shares issued were at a price of 13.96 yuan per share. Beijing Mingtong's main business is internet retail of glasses. The design and sales of its own brand INMIX Yinmi brand glasses are completed by the company itself. The production link is produced by an external foundry. And relying on Tmall, Jingdong, Vipshop, Jumei Youpin, Yintai, Intranet and other third-party Internet platforms direct sales to achieve revenue. Since the listing of the new three boards in August 2016, it has successively passed two rounds of financing with A rounds of US$7 million and B rounds led by CITIC Jinshi and Asian Capital. Click to learn immediately about the brand of cashmere sweater After entering into the share purchase agreement, La Chapelle will benefit from the development of Beijing Mingtong, and at the same time help him to enter the high-margin spectacles market through the INMIX Yinmi glasses brand and Beijing Mingtong's resources to enrich its product portfolio. . According to the Beijing Mingtong Open Transfer Specification, its operating revenue for 2015 and 2014 were respectively 75.7749 million yuan and 33,153,300 yuan, maintaining a growth rate of 128.56%. The gross profit margins in 2015 and 2014 were as high as 66.63% and 69.03%, respectively. The investment was not Lachapelle's first test of water. In 2015, it invested 106.5 million yuan and 34.0 million yuan in Hangzhou, which involves Jack Walker. The former is the seven grids of the Net Red Amoy brand. With the help of the acquisition of the Seven Grids in e-commerce, it smoothly became the second-largest apparel company in the US, second only to Uniqlo and Handu, and the third largest transaction volume in 2015. This time into the glasses market, high gross margin is one of the reasons. Looking at Lachabel's financial statements for the past five years, we can see that its revenue has been growing steadily. Gross profit also increased from 2.177 billion yuan in 2012 to 6.813 billion yuan in 2016. However, the gross profit margin declined slightly, from 71.75% in 2012 to 66.58% in 2016. Although still higher than the industry average, in order to maintain continued growth in the depressed retail environment, it is a good business to start the field of eyewear. Click to learn immediately about the brand of cashmere sweater It is worth noting that the INMIX brand of audio-visual glasses is also currently looming over its landing plan. Just in October 2016, its first flagship store was officially opened in Beijing Qiaofufang Grassland. This time, establishing contact with La Chapelle can successfully help them expand their offline channels, especially shopping mall channels. Just as the announcement shows: Rachael Bell can also use its existing retail channels to help INMIX's brand of audio-visual glasses increase penetration in its offline retail market. INMIX brand audio rice brand hopes to learn from the United States eyeglasses supplier Warby Parker's approach, in China's optical industry has not yet formed a certain oligarch situation, you can quickly expand through the offline market, and through the store to effectively drive sales and obtain profit. Warby Parker’s revenue data further supports this decision: In 2014, the company’s operating revenue exceeded US$33 million, and in 2015 this figure grew rapidly to US$75 million. Since opening its first offline retail store in 2013, Warby Parker has established more than 30 physical stores in the United States and stores in New York, San Francisco and Chicago. With the launch of INMIX's brand of audio-visual eyewear in China, its sales and revenues are worth looking forward to, and it is natural for La Chapelle to profit from it. Want to learn more about cashmere sweater: accessible Pay attention to WeChat public number "Cashmere sweater industry platform" to learn more about cashmere sweater information Model Fabrics,Brown Stripes Fabric,Uniform Distribution Pattern Textile,Blue Stripes Fabric Shaoxing City Jiaren Textile Co., ltd. , https://www.jiarentextile.com
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