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The "franchise" word "Baidu" look, you can find a lot of related articles. Walking in the street, whether it is jewelry shop, laundry, coffee shop, beauty salon, you can find that the franchise model is being used by more and more industries. However, r100 here to remind everyone that franchising is not a lucrative business, investing in investment need to pay attention to circumvent the "four errors." More than half of franchise chain enterprises from the Ministry of Commerce Commerce and Development and the China Chain Store and Franchise Association jointly issued the "2007 China Franchise Development Report" shows that as of the end of 2006, the number of Chinese franchising more than 2,600, nearly 200,000 franchise stores . According to the analysis of the members of the China Chain Store & Franchise Association, by the end of 2006, those enterprises adopting franchising accounted for 69% of the total number of chain stores. Among them, the catering industry and service industry> franchise companies in the service industry accounted for 95% and 83% of the total number of chain enterprises in their respective industries, while the retail industry accounted for 59%. Some people attributed the upsurge in China's chain operation to the urgency of many Chinese people wanting to be the boss. The franchise exhibition tour in Beijing, Shanghai and Guangzhou, among other things, helped boost the franchise. Many novelty industries are in the form of franchising in front of everyone, to stimulate small and medium investors. In addition, franchising and more concentrated in the lower threshold of the industry, which is relatively small investor conditions themselves. Insiders commented that this approach to joining the operation for "4050" and college students just out of school, which objectively solved many laid-off workers out of the question. Any investment needs to join the rational choice of investment and real estate investment, compared to the Stock investment in a franchise brand, in fact, is the use of the franchisee successful business model and philosophy. In addition to sharing the advantages of franchisors 'centralized purchasing, centralized marketing communications and branding, they can also inherit the successful operation experience of franchisees' stores and receive systematic management training and guidance from headquarters as well as financial assistance which undoubtedly can make The chances of successful investment have been greatly enhanced. However, the industry believes that any one joined the business can not ensure that the package does not pay, any need to join a rational choice. According to the analysis, in the sixties and seventies of the last century, many scams were staged in the United States and other places due to the rapid development of franchising and the lack of corresponding legal restrictions. After the 1970s, the United States issued laws and regulations on franchising and gradually restricted the illegal activities in this field. After the 90s, franchising entered the golden age of development. At present, we also face the thorny issue of the development of franchising in foreign countries. Shanghai had "happy cafe" deceived franchisee cases, CCTV also disclosed a franchise in the name of profiteering fraud. Known as "the United States and the United States," the Korean fashion shoes distributor in China Beijing Fortune Century Technology Co., Ltd., just a few months after the development of more than 600 franchisees suddenly "evaporated." "If all around the franchisee can not afford to go, they will change the brand, start with the stove; if the franchisee downtown, they evaporate on the road, volume rolls." This is an insider in an interview with CCTV reporters, Women joined the general agent roll absconded "on the issue of view. Investment to prevent the "Four Mistakes" Franchise is the double-edged sword, well chosen, can help you succeed in business, the election is not good, the anti-its set. To remind the industry, investment, to prevent the four errors. Misunderstanding: purely with the crowd, what the most speculation, what to do with the follow-up, that the fame stir, there must be a market, or to their own target consumer groups, and investors access to information, often not Symmetry, the market will be difficult to grasp the deviation. Misunderstanding two: mistakenly believe that franchising is not earn compensation industry. As a result, many people are "up for sale" after they become franchisees. In fact, franchising, like any other investment, requires a dedicated input and participation. A total reliance on psychology can lead to inertia, or simply being handed over to a cronyist for management, nor can the expected return be realized. Facing the crisis of failure. Misunderstanding three: I opened the shop I have the final say. Because can not be used to too simple mode of operation, some franchisees continue to give their own franchise into their own ideas. Appropriate addition, of course, will play the role of icing on the cake, but if you accidentally over the fire, it will cause the opposite effect. The advantages of franchising have always been the simple business model and the concept of a unified brand, franchisees are good ideas to add their own ideas, not only will complicate the simple things, but also may undermine the original brand image and lead to adverse consequences. Misunderstanding four: blindly touched by numbers. "50,000 yuan to buy a supermarket brand," "200,000 yuan to join the hotel to send decoration," "six months to recover the investment", "Hundreds of hundred percent return", watching this series of attractive figures, many people will have Eager to urge. Prior to investing, franchisees tend to place great emphasis on the financial analysis of franchisees, but often they are confused by superficial numbers instead of pursuing the figure behind how much the franchisee will earn from you and will not consider franchisors Promised profit> Is profit possible?