Two days to add 300,000 custom revenue Internet to let traditional shoe store Nuggets shoes custom blue ocean

On January 14, 2016, the busy day of the co-founder Li Wei was coming to an end, and the body was very tired, but the heart was happy. In these two days, his team helped a traditional men's men's shoe store in Zhangzhou City, Fujian Province. I did an Internet + customized small salon. The result was unexpected. More than 10 VIP customers created 300,000 custom revenues, which made the traditional shoe owners and teams overwhelmed.

After returning, Li called the team to rethink and reflect, why did this model succeed? There are so many shoes and clothing stores in the country that the business is not good, can you copy this model?

With the improvement of the national economy, consumption upgrading, and the rise of the middle class, people need better products and quality services. Traditional stores have been unable to meet the needs of buyers, and the transformation has been limited by many factors. At the same time, the customization industry is growing at a rate of twice a year. The traditional industry is faced with the following major problems when it comes to customizing its business:

1. It is difficult for qualified teachers to find: fewer employees, higher salary requirements, and common private orders. Staffing problems make it difficult for shops to expand;

2. Lack of professional skills guide: The guide has a lack of experience and matching experience, lack of awareness of fabrics and details, reducing the trust of buyers, and the transaction is difficult to convert;

3. Supply chain docking is complicated: there are many upstream and auxiliary materials, the cost of scattered orders is high, and the factory process is difficult to control;

4. Customized store cost is high: in addition to the body, you also need to find the venue, decorate; learn fabrics, find fabrics; learn to customize, learn to mix; do design, find factories... time-consuming, laborious, costly!

Is it possible to solve these problems by the power of the Internet? Have!

With the Internet + customized service turned out

In the next few months, Lee set up an Internet + customization team within the company to study how to solve these major problems. It took 3 months to go with the Internet + customized service, why is it so fast? Why is it so fast? Because it has been doing 3D human body scanners and smart store solutions for nearly five years, it has 500,000 human and body human body 3D data, and has provided smart store solutions for traditional shoes and apparel brands such as 柒, Xtep and Aokang. At the same time, it acquired the tailoring company (the brand designer) last year, which has a high-quality Internet innovation spirit, and at the same time precipitates the essence of traditional thinking and has strong comprehensive strength.

The core purpose of the service is to help the traditional shoe clothing store to quickly transform and upgrade, better cut into the shoe clothing custom industry, and increase the existing store floor effect.

The Internet + customized solution is a bold innovation under the Internet trend, and the changes brought to the traditional store are also subversive. This program has one of the most direct benefits: the fastest 20 days, the lowest 150,000, 0 Inventory, the fastest month to return!

Internet + customized specific solutions:

1. Measuring equipment for the body equipment:

With the free version of the store to provide 300,000 three-dimensional human body scanning equipment, equipment accuracy is at the domestic top level, positive and negative error of 1mm, 15 seconds scan to obtain human body three-dimensional data, while multi-person customization does not need to spend time queuing. Moreover, the device is easy to operate, and the clerk and the customer can easily operate.

2, 3D intelligent shopping guide system:

The intelligent shopping guide system with a value of 200,000, from fabrics, accessories to layouts, introduces all the detailed parameters of the products into the system database, and the interactive experience is more intuitive, WYSIWYG, avoiding the after-sales problems caused by overdue customers; equipped with intelligent matching system (by the first line) Designers provide) reduce the professional requirements of shopping guides; increase the sales of shirts, ties, accessories and other products; seamlessly interface with the weighing equipment and order system to reduce the manual error rate.

3. One-stop docking of the supply chain:

Only the front-end orders, the back-end is responsible for the whole process (including providing volume data and order data to manufacturers, tracking order process, distribution and after-sales service, etc.), saving a lot of labor costs and communication costs for the store, no longer need Save time, effort and money with dozens of fabric dealers and processing plants!

4, shop in shop mode:

You don't need to open a new store, you only need to occupy about 20 square meters of the existing store, to implant the tailor-made equipment and 3D intelligent shopping guide equipment and sample clothing display; enrich the store product line, enhance the overall market force, get more passenger flow, improve complex Purchase rate.

5. Online platform diversion: Currently, we are negotiating with the customized business divisions of multiple e-commerce platforms, throwing the services of their platform custom orders to the nearest stores, and opening up online and offline channels to improve user satisfaction.

The impact of the Internet era on traditional industries is a double-edged sword. This is a challenge and an opportunity.

In 2016, Ma Yun pointed out at the Yunqi Conference that the next 30 years should be smart, personalized and customized.

Can the traditional industry turn around in this gorge to maximize revenue? Maybe you can consider copying their patterns.

The model is designed to help more traditional custom industries solve problems, complete Internet + custom store renovation, has signed 7 cooperative stores during the beta test in March, and will hold the first project launch conference on April 15th. In the future, these cooperative stores will Provide tailor-made and other services for custom buyers. Feel free to contact them to discuss cooperation, technology, and make customization easier!