UHOT lure women's 2018 autumn and winter advertising blockbuster travel through time and space

The real artist should be a visionary. Who is not a visionary, who can only call himself a practitioner. -Honoré de Balzac-

For a long time, fashion has been a mirror of social development. Along with the progress of the times, the subversive technological means such as artificial intelligence, virtual reality, and big data were born. While the fashion industry inherits the classic aesthetic accumulation, it also carries out a bold revolution with new means. How to perfectly interpret the blending of the past and the future is the core fashion proposition of the moment.

Inspired by "Beyond the future fashion train beyond the future", uhot 2018 A/W creates a virtual space that strips reality in the retro subway of the 1960s, and travels through the past, present and future, exploring the overlap of three time and space dimensions. The possibility of blending. You can take this uhot fashion train to any space you love and feel the charm of the past and the future, retro and avant-garde, elegance and rebellion.

In the virtual space that stripped reality away,

Exploring the possibility of the mixture of fashion and time.

The intersection of primitive nature and scientific future

Is to return to past from present,

And make the vintage style borned newly by the means of future.

CLASSICAL COLLECTION

IN THE PAST

Back to the classics, drawing on the deep roots of traditional aesthetics,

The outline of the retro trench coat, free to fly in the carriage,

For example, fell into a spy war movie of the 1960s.

The Prince of Wales plaid, stripped of the exaggerated lead,

Under the time of quenching, the beauty of scouring is more and more present.

Molding the inner core of the classic costume with time,

Searching for the inheritance of history about fashion.

CASUAL COLLECTION

AT THE PRESENT

Deductive self, unconstrained life,

Never need an example and an idol, born Idol.

Inheriting a relaxed and casual design concept,

The thick texture of the leather and the soft blur of the fluff,

In the perfect combination of black and white,

Avant-garde and dynamic contemporary urban style.

Taste the spirituel style of modern city,

Find your unique belongings in new trends.

FLASHING COLLECTION

IN THE FUTURE

The future is eccentric, but it has a deadly appeal.

Jellyfish-like unpredictable light-sensitive PVC material,

And the surface of a lacquer that is as shiny as water,

Bring sharp and new impact power.

Travel through the critical lines of reality and science fiction,

Capture the future in the vision of wave light.

Crossing the boundary between the future and science fiction,

Catching the future in the wandering vision.

Uhot 2018 A/W

Travel through time and space

The lure fashion train is about to stop...

COMING SOON

BEYOND THE FUTURE