Violet Home Textiles 2018 Spring and Summer New Product Release and Ordering Conference ended successfully

On the morning of September 26th, in a prose poem reading "Life is Sleeping, Health is Unlimited", the Violet Home Textiles 2018 Spring and Summer New Product Launch Conference was grandly opened at Oasis International. Then in the two days of September 27-28, the Violet franchisees also placed orders at the company headquarters.

At the press conference, Chen Yongbing, the company's chairman, analyzed the company's various innovative sales models. The O2O and the sharing economy's member marketing, which has come to the forefront of the times, and the upcoming IOT purple. Beijing, these marketing models will bring huge potential sales market to the franchisees and agents.

At the same time, Chairman Chen Yongbing also pointed out that the current traditional business is not very good, the terminal sales methods have been used to the extreme, mutual imitation is very fast, and how to break through, break the market structure, improve the retail of the terminal to propose themselves Unique ideas. He said that in the violet spring and summer 2018 new product launch conference, Violet has also infused the original vitality elements of Violet while advocating fashion personality and healthy and comfortable life concept. The design is bold and innovative, keeping up with the trend of the times. The bedding products added by the living technology not only can increase the antibacterial and anti-mite effect of the bedding products, but also create a clean and comfortable sleeping environment for consumers, and let sleep not only a physiological demand, but also an extreme Enjoy the SPA.

The new products of the Violet Life Machine series have been recognized by the franchisees. The live machine exhibition hall is hot, and the order quantity of the vital machine series has reached a new high last year!

This year, Violet launched a new product, deep in the exquisite Italian fashion, inheriting the essence of Italian fashion, combined with Chinese embroidery, perfectly showing the modern and new style of home life. Mr. Xu Jianfu, Director of Brand R&D, analyzed the latest trends in 2017, unveiled the mystery of the new spring and summer products of Violet, and explained the inspiration of the new product design and the high-end quality features of the fabric function, and the high-end positioning of the violet. Put forward his own views and opinions, and bring a lot of useful lessons to franchisees and agents.

For example, the “Zhongxia Secret Environment”, which is mainly promoted, not only continues to design with high-density and high-density fabrics, but also combines the elements of the ocean and the garden to present scenes that are impossible in reality. The products in this wedding area are also very beautiful and chic. The main wedding ceremony adopts custom embroidery technology, and the European classic patterns are combined with delicate texture structure, which is simple and elegant. Imitation hand-embroidered, European-style oil painting, floral and pattern combination, especially beautiful atmosphere. The franchisees, without exception, all expressed their praise for the designers with the order quantity.

In this conference, Violet Home Textiles supported the franchisees to carry out the offline sales of the home textiles and upgraded the marketing ability of the human-machine series. They also specially invited Mr. Yu Kaihua, a famous lecturer of Yihua University, and Dr. Tang Hong, a professor of Textile and Garment College of Nantong University. What is the healthy sleep for everyone? What is a living textile?

From the perspective of Chinese medicine, Mr. Yu Kaihua talks about what is healthy. Everyone is different. You can't eat the medicine he can eat. Similarly, to maintain health needs to be solved fundamentally, that is our sleep.

Dr. Tang Hong and everyone explained what is vital technology, first, it is healthy and safe, and second, it is high-tech and is the future trend. Through the explanations of the two lecturers, the family members here have once redefined their health.

Different from the past, the conference also increased the sharing of franchisees. The three franchisees, Ge Weiying, Wang Yuliang and Yan Xiaojing, shared their experiences and talked about their mentality and marketing techniques. The sharing of the franchisees benefited from the store marketing.

Finally, Mr. Hu Zhong, Director of Marketing, announced the rules of the ordering party that the franchisees are concerned about, as well as the company's support and promotion policies.

In the 2018 spring new product release and order fair of Violet Home Textiles, Violet has more elements of learning, such as current marketing trends, trends, and actual combat experience. In the on-site ordering, many franchisees discussed these contents while ordering, and the atmosphere of learning was very strong. In particular, the series of products of Shengji Technology make them amazing. At the same time, they are full of confidence. Many franchisees say that Shengji Technology is the unique patented technology of Violet, and it is also the most important functional home textile technology for healthy sleep in China. With such an exclusive element, they are very confident that they will do better in the future, and together with Violet Home Textiles, make their own efforts for the healthy sleep of human beings.

Editor in charge: Xu Yuehua