Wearing wool to play basketball? Particle Fever means no heat at all

Particle Fever joins The Woolmark Company,

Co-create wool sportswear series

On July 14, 2018, the first independent high-end sports brand Particle Fever in China, with the Woolmark Company (International Wool Bureau) held the "Wool Basketball Team" event. The location is located in the flagship store of PF Beijing Wangfuzhong, which was officially opened in June. The store has an open space and a distinctive design. The avant-garde and technologically rich layout and color tone also strengthen the brand characteristics as a “sports experimental field”. This time, PF walked out of the inertia dimension and loosened the wool. Reconstructing the classics from a contemporary perspective, showing the relevance of vanguard, vitality and wool. On the day of the event, PF also officially released the PF×WOOLMARK wool basketball sportswear series.

In the form of a wool basketball team, PF incorporates fashion elements, innovative technology, and presents the relationship between wool and sports. In turn, the ingenious use of functional wool in sportswear demonstrates the diversity of design and function of sportswear, triggering an art revolution about wool. In addition, PF also uniquely combines the logo of woolmark and PF with the deformation of the basketball image, and uses a variety of techniques, unprecedented texture texture, presented in different products. The silhouette of the wool fabric, the metal bright silver woven fabric stitching, the wool component to maintain excellent drying ability, the custom houndstooth camouflage dark print, etc. make the high performance of wool make it an ideal fiber for sportswear.

PF×WOOLMARK Wool Basketball Team Exclusive Series

The PF, which has always been ingenious, this wool basketball team is jointly performed by three JS Fancy basketball players and two Breaking dance performers. The JS Fancy Basketball Team is the only team in China to perform fancy basketball in the NBA. Two Breaking world-class dance performers come from Caster, China's top dance group, and the most popular group of iQiyi's "Hot Blood Street Dance Company".

The five wool basketball team members and PF completed the choreography and creation of the whole performance. A variety of "inconceivable" body rotation, while at the same time with the perfect tacit understanding of basketball, combined with a dazzling balance of order and order, not only the athletes, but also the pioneers who strive to achieve new performance art. It is like the aggregation channel of the new ecological group, with the charm of the self, triggering the individual resonance from the difference.

Special thanks to the performers:

Beast, Aaron, Eddie (from JS Fancy Basketball Team)

Caster Lazy, KID K (from Caster )

Each store of Particle Fever has been given a unique name and exclusive device to present a different creative style. The Wangfuzhong Store is the second physical store of PF, named after “Time, Times And A Half”, inspired by the book of Daniel. It is often seen as a mysterious code for measuring language, time, and the future, and many devices in the store express this theme with just the right concealment.

It is reported that the equipment in the Particle Fever physical store will not be fixed, but the theme will be changed every month, and will continue to cooperate with the artist. From architectural styles and art installations to the overall concept, the brand is eager to deliver a niche pioneer and independent design spirit, providing customers with a unique shopping experience. It is believed that such stereoscopic expression will also make the experimental color of PF more full.

PF Beijing Wangfuzhong? Flagship store

The two avant-garde stores have an avant-garde style layout, which makes us look forward to more PF stores. As a hot pioneer sport brand, Particle Fever is constantly expressing its commitment to fashion integration into sports and technology in a variety of dimensions.