Jacquard Knit Blanket,Jacquard Woven Throw,Jacquard Plush Throw,Jacquard Throw Blanket Ningbo Kareer Import and Export Co.,Ltd , https://www.kareertextile.com
[Towel Mall] Towels, accompanied by people's daily life. The phenomenon of "one family, one towel, one year" has become a thing of the past. The situation of "one person, one towel" is gradually disappearing. The consumption trend of "one person and many towels" is taking shape. Driven by the “Scientific Use of Towels†campaign promoted by the China Household Textile Industry Association in recent years, the demand for towels by Chinese people has risen sharply. The demand for towels in hotels, restaurants, tourism, aviation, railways and other departments has also been increasingly strengthened. The growing prosperity of the "holiday economy" has also generated a huge pull on the towel market.
Although the towel market is considerable, the company will eventually need a communication platform and display space for assembling brands and promoting innovation, so as to push the “small towel†to the “big marketâ€. Where can I find such a platform?
2017 Shanghai Home Textiles Exhibition will be held in March with domestic and foreign home textiles. At that time, the product positioning based on finished products will be staged in the “high-end dialogue†in the fields of bedding and towels. As one of the key towels companies, we will showcase the innovative products, high quality, healthy and environmentally friendly products to domestic and foreign buyers and visitors. Compared with similar exhibitions, what will be the "big difference" of "small towel" in the March of Shanghai tomorrow?
As everyone in the industry knows, in recent years, the China National Textile Association has vigorously advocated the "Scientific Use of Towels" series of activities, while the Shanghai Home Textiles Exhibition has always been responsible for the guidance of towel consumption. This has also made more and more towel companies realize that by participating in the China International Home Textiles Exhibition, they can participate in the specific activities of guiding consumption, understand the popular education of towel health knowledge, and then penetrate into the terminal to speak for the products. Industry force.
According to the company's response, this is very beneficial for the company. The 2017 Spring Home Textiles Exhibition will continue to play the role of guiding consumption and steering the market's vane, gathering brand power, countering the development of enterprises, and helping enterprises to be more stable and farther in the invisible market!
Advocating environmental protection: opening a "green" journey
In the past, under the premise of the same quality, the color, style and feel of the towel are the main reference factors for consumers to purchase. Different shapes, sizes and specifications are also the reference factors for consumers to purchase. But nowadays, as clothing needs to be diversified, towels have also got rid of the era of functional consumption. Consumers' use of towels not only stays at the level of basic functions, but also pays more attention to environmental protection, health and individual needs, and more products that pursue nature, comfort, and health, beauty and other functions.
The towel industry has developed from chemical fiber to pure cotton to various natural fiber products with higher scientific and technological content. Natural environmental fiber towels are popular in the market, and the trend of personalization is becoming more and more obvious. In recent years, the quality of finished products of domestic towels has been increasing year by year, and problems such as hair loss, fading, perishability, and excessive chemical agents have been gradually reduced. At the same time, the concept of health and environmental protection has gradually been injected, and many innovative products have appeared on the stage. At the 2017 Home Textiles Show, a group of towel companies will bring their innovative products to meet the urgent needs of buyers for health and environmental protection, and truly open a “green†journey.
Market Segment: Deducting the "big difference" of "small towel"
After China's towel market experienced a complicated period, companies realized that products are the forefront of competition among enterprises, and the terminal is the most intuitive stage. Therefore, companies have begun to focus on innovative research and development of products to increase product added value and promote market competitiveness. This has enabled the promotion and application of new materials for towel companies to continue to innovate, and regard product quality as a top priority. The pace of market segmentation is gradually accelerating, and the trend of using personalized products to break through the market is on the horizon. Such as hand towels, beauty towels, children's towels, kitchen towels, tea towels, etc., which are on the market, are the result of market segmentation. Public enterprises are also launching timely towels suitable for different locations and corresponding groups to cater to the diverse needs of consumers.
The towel companies participating in the 2017 Home Textiles Exhibition will not only meet the basic needs of consumers, but will also bring more surprises to consumers. They not only innovate in materials and styles, but also diversify and diversify innovations in terms of functions and uses, and interpret the big differences of “small towels†and push “small towels†to the big market. At that time, the strength of the company's strengths and new products will surely become the highest place for the industry to jointly attack!