Giorgio Armani Armani 2016 autumn and winter women's advertising

Continuing the last quarter's attention to the beauty of eternity, New Normal this season showed a universal, multifaceted aesthetic. Liu's four models are women with different cultural and geographical backgrounds. Each of them has a unique and unique quality that surpasses the traditional aesthetic standards. The lens captures their true natural beauty, showing a sense of beauty beyond the limitations of time and space.

The new advertisements are presented in a straightforward black and white style and narrative style, capturing vibrant images. The blockbuster was shot in the Plage du Touquet, the iconic shooting location of the photographer Peter Lindberg.

Mr. Giorgio Armani said: “I want to experience the different beauty of the world through four different young women in different ways. Throughout my life, I wanted to convey the tangible and authentic concept of elegance through my style. This time, The advertising blockbuster, with an absolute sense of modernity, has injected new vitality into this message I want to convey.”

Giorgio Armani New Normal is a timeless classic that is designed for modern women. The design of the series stems from an aesthetic concept that transcends national boundaries and beyond time and space.