NINGBO BRIDGE POWER IMP.&EXP.CO.,LTD , https://www.bridgepowerzj.com
popular searches:  Aluminum art accessories    Luxury aluminum art villa door    Aluminum art stair railing   Aluminum art security window   Aluminum art fence    Aluminum art fence   Aluminum canopy
As the first year of the 13th Five-Year Plan, under the influence of China's economic slowdown and the rise of customization and Internet e-commerce, the reshuffle of the door and window industry will intensify, and enterprises will face more opportunities and challenges. Therefore, by grasping the future development trend of the industry and making transformations and adjustments in a timely manner, enterprises can truly take the lead and win the initiative. Analysis of the development trend of China's door and window industry in 2016
First, the high-end positioning of doors and windows will be more eye-catching
Door and window products are widely used and widely used, and their unique advantages determine its broad market prospects. Under the premise of exerting its own advantages and improving problems in the use process, high-end door and window products began to enter the eyes of consumers, and consumers' demand and expectations for high-end door and window products are getting higher and higher. In 2015, the reach of high-end door and window products has extended to many consumers. In 2016, the demand for doors and windows will gradually gather toward high-end, and the sales and growth rate of high-end door and window products will also move forward steadily.
Second, the personalized customization needs become more obvious
According to media public statistics, the annual total customization of the domestic market has reached 60-80 billion yuan, and the market share will increase in the future. The potential of the customized home market is unlimited. In 2016, it is not only the year when the Chinese economy bottomed out, but also the year of bottoming out. The custom-made way of entering the door and window will surely bring together the elites.
Third, the service value chain will improve the door and window industry
In the door and window industry where the product is highly homogenized, it is undoubtedly a good entry point to distinguish the differences between enterprises. With the increasing demand for offline services on the Internet, more and more door and window companies are paying attention to the introduction of services and striving to use service-driven products for sales. At that time, the "product-driven service" model will obviously be replaced by the "service-driven product" sales model.
Fourth, the promotion activities are developing in a rational direction
In the shadow of the industry that does not promote sales, the promotion seems to be a "life-saving straw" that drives the development of the door and window industry. However, with the maturity of consumers, traditional promotion methods have been difficult to ignite the enthusiasm of consumers. In this regard, the rational demand in the promotion activities will once again be “awakened upâ€; therefore, door and window enterprises and dealers need to treat the changes of the market and consumers more rationally, so as to promote the continuous development of the cause.
Fifth, the e-commerce channel "contention battle" is more intense
The impact of the Internet on the door and window industry is undoubtedly huge. Although there are still many imperfections in the current door and window e-commerce model, in recent years, many door and window enterprises have entered the e-commerce field in high or low places; those who attempt to pass the "magic" "The idea of ​​the network to reverse the battle is no longer a new thing." In 2016, in addition to typical online marketing, the channels for merchant sales have gradually diversified. The door and window industry, which uses sales and service as value needs, will examine its e-commerce development strategy in greater depth. While e-commerce consumption returns to rationality, more companies will choose to use the Internet to channel the offline passenger flow and maximize the role of the Internet. At the same time, consumers' urgent demand for product experience has also enabled door and window companies that are relying on “e-commerce tribes†to improve the offline layout to better cope with future challenges. Therefore, the outbreak of the "competition war" of Internet sales channels should be imminent.
Sixth, innovation and change is still the driving force for the development of enterprises
With people's deep understanding of the concept of "two creations", innovation and change will be the "main force" for enterprises to break through. If the door and window companies and door and window dealers in 2016 still hold the same set of development models and “staying for the rabbit†sales thinking, then the next eliminated will be directed at their people. Nowadays, door and window enterprises urgently need some innovative "boats and cannons" to avoid the cruel "whirlpool" of the market. In 2016, China's door and window market will enter a new stage. Every brand, manufacturer and dealer needs more subversive thinking and operation mode to jointly develop a world of development. Therefore, innovation and change are the general trend.
Seven, transforming the home improvement market
Regardless of the size of the door and window enterprises, we must commit ourselves to high-quality, excellent experience in product R&D and design. On the basis of stable engineering orders, we must not "love the war" and should make efforts to the home improvement market and the personalized order market. Faced with the downward pressure of the economy, the high inventory of real estate, the quality of doors and windows really emerged in front of the users, the elimination of miscellaneous products under the "severe winter", and the door and window enterprises with heavy service, heavy reputation and trustworthiness will become the mainstream.
For many door and window enterprises, the transformation of the home improvement sector may be an effective way for the industry to develop in depth, but if some links are not in place, production production and construction arrangements can not be effectively controlled, it will have serious consequences, but there are Losing money, but ruining the reputation of the brand.