Italian luxury brand Moncler listed IPO in Milan 27 times oversubscribed

Moncler, an internationally renowned luxury down brand, went public in Milan on December 16, 2013. The IPO was oversubscribed by 27 times and was eventually priced at the high end of the pricing range of 10.2 euros. The first day trading rose by 47% to close at 14.97 euros. Moncler's listing is the largest IPO in Italy since Prada was listed in June 2011. It was the best-performing IPO on the first day of the European stock market in 2013 and the largest retail IPO in the world since Michael Kors was listed in December 2011.

Moncler was founded in 1952 and landed in China in 2009. In 2012, Moncler's global revenue was 490 million euros, and in the first three quarters of 2013 it was 390 million euros. The fast-growing Chinese market has become the main driving force for Moncler's global growth. Taking 2013 as an example, Moncler China and Hong Kong Branch’s revenue in the first three quarters increased by 44.7% compared to the same period in 2012.

Among Moncler’s institutional investors, the reporter unexpectedly discovered the presence of IDG Capital, a well-known Chinese investment fund. IDG Capital Partners Yan Yi, Qin Qinshao, DG Capital, and Euurazeo, a well-known European acquisition fund, jointly invested in Moncler's parent company in 2011. Yan Yi, Yan Dan, Bai Xiong, Oncler's only institutional investor in mainland China, IDG Capital has the privilege of participating and witnessing the rapid development of Moncler in the world and China in the past two years. ”

Looking back at the investment process, Yan Yi, who was born in 011, was at a time when the global economy was in a sluggish state and the economic outlook in Europe was worrying. Although the market was generally concerned about the prospects for luxury goods, we were more optimistic about Moncler's brand value and its presence in China. The development prospects, at the same time, we are also confident to provide Moncler with valuable post-investment services, to share our local resources in media, retail and talent. Facts have proved that our judgment at that time was correct. ”

Yan Yi, 俳 徊 觯 觯 觯 DG DG 资本 DG capital continued to be optimistic about the content, the speed of response to local or international brands. "In recent years, IDG Capital has laid down a low profile overall layout of consumer products. In the brand territory it has invested in, there are domestic brands such as Bosideng, Kissing Cats, Thousands of Baidu, Ba Ma Tea, Zhou Hei Ya and Quanjude, as well as Moncler, Evisu and Jeep International. Brand, China's largest luxury goods trading and service platform Temple Library, and the world's largest luxury handbag manufacturer era handbags.