Jewelry has always been a magic weapon for fashion accessories. At present, the jewellery industry has developed in multiple trends, and children's jewellery is also growing at a pace of “small slivers”.

Recently, Dior launched its first children's jewellery series, which will inevitably affect the entire children's jewellery industry. We can't help but wonder: Does a parent approve of a child wearing expensive jewelry? Is it necessary for children to wear jewelry at a special age? Does wearing jewelry affect children's health? What kind of momentum will children's jewelry develop? To be explored in the industry, test the water...

Variety of children's jewelry

Dior's children's jewellery collection includes design elements including Mr. Christian Dior's favorite lucky star, as well as roses and lilies. Currently, there are two types of bracelets and necklaces. The shape is exquisite and compact. Although it is designed for children, it is Girls' hearts are still lethal. Can be bought in the store, the price has not yet been released, it is estimated that it will become a group of baby slaves are chasing the single product.

Focused on children's luxury jewelry brand POPOKING tiger head shoes as the prototype of the design of the "tiger head gold" and children's "tiger head shoes" competition, show a Chinese style, China's intangible cultural heritage - the meaning of hand embroidery art It also makes this jewellery more culturally meaningful, and children's jewellery also has new options. In addition, CARRTIER, BVLGARI also made a comeback, mini version seems to be very suitable for children to wear. BVLGARI's "explosive" love bracelet can also be worn on children's wrists and take a jewel style. In addition to fashion, jewellery can also go down the parent-child series and have to admire the jeweler's brain hole.

It is not difficult to see that jewelry brands represented by Dior have turned their attention to the children's field and their design has become more sophisticated. At the same time, the attention to the Chinese children's market has also reached a certain height, and they have to admire the deep foresight of brands represented by Dior.

However, with the rapid increase in children’s jewellery, the voices of all sectors of society have been questioned. Some experts believe that beauty-loving mothers will become the supporters of these jewelry, and children's jewelry will be beautiful, but safety is the most important thing.

Surgeons also pointed out that too young children have delicate skin and are not suitable for wearing jewelry because these metals may scratch the skin. Therefore, it is recommended that when selecting jewelry for children, mothers should avoid selecting jewelry with sharp edges or shapes that are too complex to prevent scratches and swallowing.

From an aesthetic point of view, whether or not a child is suitable for the benevolence of a person when wearing a jewellery is, under conditions of safety and affordability, nurtured the child’s aesthetic since childhood, so that the jewelry’s mind can bring more valuable and meaningful growth and help. This is the most important thing.

From this point of view, it is necessary to wear jewelry for children. For example, when it comes to sending children gifts, someone may ask, "Why must we send jewellery? Buying something casually, the worst thing is to pack a red envelope, this is more convenient."

In fact, you have already had the answer to the question. "If you don't want to pack a red envelope," you can see that the gift to the red envelope is the least sincere gift; "Buy something?" Isn't it a good gift to be accompanied by a child?

Whether children are suitable for wearing jewelry is a matter of benevolence for the benevolent. Under the conditions of safety and affordability, it is important to cultivate the aesthetics of children from an early age.

Children's jewelry is getting more and more "hot"?

Dior children's jewellery is the creation and design of children's jewellery from multiple points. The gift that the child keeps in mind is not jewellery. Although there is no guarantee that the child will wear it when he grows up, he will not take the initiative to discard it.

To put it bluntly, jewellery is a gift for children both in terms of physical value, but also has a certain cultural significance. Especially luxury jewelry represented by Dior. Roses, lilies and other flowers as elements are nothing more than giving children good morals and blessings.

According to editors, Dior is bound to launch bracelets, anklets, long-lived locks, and safety buckles in traditional Chinese culture. On the one hand, in order to cater to the traditional Chinese concept of “beautiful and uninterrupted,” Dior sees China's strong consumer market for children.

Taking China's local area as an example, now sending children's gold jewelry fashionable and hedging, under this consumer psychology, the children's jewelry market is increasingly prosperous. I think this explains better the reason why the luxury goods represented by Dior launch children's jewelry.

It is not difficult to find that the current parents' compensation psychology has also promoted the rise of the children's jewelry market. Therefore, the launch of Dior children's jewellery has received intense attention from the Chinese consumer market. According to the editor, most families are now only children, and parents often work hard and have little time to accompany their children. This has caused many parents to feel guilty psychologically, so they buy "big gifts" and "consume consumption." "Compensate" children. In addition, many parents nowadays are not wealthy during their childhood. Therefore, the idea of ​​“letting children out of comparison with me” also encourages parents to hesitate to pay for their children’s spending in childhood so that they can make children Jewelry and even children’s luxury jewelry brands are becoming increasingly “hot”.

In this era of blooming flowers, the relationship between design and people is becoming more and more subtle, and luxury children's jewellery is more “going”. They will always find the jewelry they like.

Of course, the luxury children's jewellery represented by Dior is more comprehensive in terms of choice of materials, processing, design, production techniques, and cultural heritage. However, the price is high, but it is impossible for most Chinese families. Therefore, creating a healthy, kinship, trend and designing interesting fashion jewelry for children is bound to be a new idea for the children's jewelry industry. In fact, this is a very popular choice between jewelry and time decorations in the adult jewelry industry. It is cheaper than jewelry and more exquisite than ordinary jewelry. This type of designer's work is basically to buy a rare and special style, can be matched with everyday clothing, so that consumers are more fashionable and more style, this is not the development of children's jewelry industry?

At present, the development of children's jewelry is a “double-edged sword,” and luxury children’s jewelry represented by Dior is expensive and expensive. From the long-term perspective of testing the Chinese market, it can be “from 0 to 1, then 1 to unlimited. "Speed" to describe, the future has great potential! But now, for most Chinese parents, it has not yet been able to "touch."

I think that current Chinese parents still hold a "wait and see" attitude toward children's luxury brand jewelry. Perhaps the transformation of children's luxury jewelry brands into marketing tools will attract more parents to "touch."

At the same time, in this age of flourishing, the relationship between design and people is becoming more and more subtle, and luxury children's jewelry is more “hearted”. Parents and children will buy it wisely, and they will always find the one they like. Jewelry.

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